EMVC invests in fintech platform Klub to introduce a new revenue-based financing model to Asia

EMVC is partnering with Klub on their journey to transform the growth story of India’s most well-loved consumer brands with a next-generation fintech platform in partnership with Sequoia India and a notable group of angel investors across India’s tech ecosystem, bringing a new revenue-based financing model to the region.

Klub provides growth financing to high-affinity brands across sectors like F&B, direct-to-consumer brands in fashion, lifestyle, fast-moving consumer goods, and consumer internet brands through its platform.

The startup’s early team comprises IIT, IIM, and NIT alumni, with deep fintech domain experience across organizations like Flexiloans, InCred, Credit Suisse, SRI Capital, Fullerton, Northern Arc, and Brand Capital.

At present, Klub is in stealth mode and is doing limited pilots with select brands, including some international ones entering India.

Read more about the announcement in Inc42