Embedded finance integrates essential financial services—payments, lending, insurance, and wealth management—directly into non-financial platforms and everyday consumer applications. In the Indian context, this seamless integration enables businesses to enhance operational efficiency, deliver superior customer experiences across diverse regional markets, and drive growth while reaching previously underserved populations throughout the country's urban centers and rural communities.
Read MoreFintech companies and established financial institutions around the world are redefining the boundaries and delivery of financial services. At the heart of this transformation lies fintech infrastructure, a backbone that enables the development and delivery of innovative financial products via mobile devices and online.
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India's UPI has pioneered real-time payments, setting a benchmark for financial innovation. In Brazil, PIX has subsequently embraced a similar trajectory. While both these systems share a common goal of advancing real-time transactions, they feature some nuanced distinctions.
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