Slice has become a formidable rival to established credit card firms in recent years: Techcrunch

EMVC portfolio company Slice, which is now the 3rd largest card issuer in India, launched the Slice ‘Super Card’ ; tailored to the needs of its 3mm millennial users with exclusive rewards, no joining or annual fees and no hidden charges.

Slice was featured by Techcrunch on the new product launch and its $20mm fund raise:

“Slice has also become a formidable rival to established credit card firms in recent years… about 50% of new customers who are joining Slice today hold a credit card from a competing firm… More than half of these customers switch to Slice as their primary card…”

Slice is revolutionising the credit card experience for new-to-credit millennials and building a loyalty driven viral card product customised to the transactional habits of its young user base.